Puff

1. A light cake filled with cream, cream cheese, etc. We love cream puffs.
2. A sharp exhalation of a small amount of breath through the mouth. He went puff when the ball hit him.
3. An act of inhaling smoke from a cigarette, cigar or pipe. He had to puff on a cigar at least twice a day.
4. A small quantity of gas or smoke in the air. We saw a puff of smoke when the firecracker went off.
5. To pant. After he finished the race, he was huffing and puffing.
6. To swell or seem to swell, as with pride or air. He puffed up and glared at the inquiring reporter.
7. To publicize with exaggerated praise. The publisher puffed up their new books.