White is the color of fresh milk and snow. It is the color the human eye sees when it looks at light which contains all the wavelengths of the visible spectrum, at full brightness and without absorption. It does not have any hue. White is shown in box to the left. The background is Ivory to show the contrast.

As a symbol, white is the opposite of black, and often represents light in contrast with darkness. According to surveys in Europe and the United States, white is the color most often associated with innocence, perfection, the good, honesty, cleanliness, the beginning, the new, neutrality, lightness, and exactitude.

Common connotations: purity, nobility, softness, emptiness, ghosts, snow, ice, heaven, Caucasian, peace, clean, light, life, surrender, clouds, frost, milk, good, cotton, angels, winter, innocence, sterility, coldness.