Barry B. Benson is "just an ordinary bee" in a hive in Sheep Meadow, Central Park in New York City. Barry leaves the hive t see the world. He thoroughly enjoys his new freedom, and is impressed by the process of nectar collection and pollination, but after being stuck to a tennis ball during a game and flying through a panicking family's car he decides humans are crazy and that he should go home. Unfortunately, it begins to rain and he crash lands on a windowsill. The apartment's occupants, the same couple who hit Barry with the tennis ball, have just come home and they close the window before Barry can escape. After freaking out the people inside and nearly being squashed, he is rescued by a florist named Vanessa Bloome and gently put back outside.

Burt's Bees started off as a company that uses all natural, organic products and has long been identified as a company with roots in sustainability. In 2007 the company was purchased by Clorox for $925 million. They have since expanded into new markets in Europe, Asia and Latin America. Within America, they have been adding more retail outlets and Burt’s Bees is the fastest-growing division within Clorox. Burt's Bees takes advantage of the bee's reputation of hard working and diligence.