Internet Colors - Set of 1035

Shocking Pink Color 869 - #FC0FC0

Shocking pink is bold and intense. It takes its name from the tone of pink used in the lettering on the box of the perfume called Shocking, designed by Leonor Fini for the Surrealist fashion designer Elsa Schiaparelli in 1937. The color shown at right matches the color of the lettering on the original box. This in turn was inspired by the Tête de Belier (Ram's Head), a 17.27ct pink diamond from Cartier owned by heiress Daisy Fellowes, who was one of Schiaparelli's best clients.

Shocking pink kept its name in British English, whereas in North America "This intense magenta was called shocking pink in the 1930s, hot pink in the 1950s, and kinky pink in the 1960s...[it] has appeared in the vanguard of more than one youth revolution...to some it sings, to others it screams." This color is now again called "shocking pink" to distinguish it from the web color hot pink.