Old Familiar Memories - Photo 175 Charles Atlas
As a scrawny kid we longed for this ad but could never afford it.
Charles Atlas, born Angelo Siciliano, was the developer of a bodybuilding
method and its associated exercise program that was best known for a landmark
advertising campaign featuring Atlas's name and likeness; it has been described
as one of the longest-lasting and most memorable ad campaigns of all time.
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Charles Atlas | |
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