1. If you want to get the best out of a person, you must look for the best that is in him.
2. Expectations influence behavior. We create images of how things should be.
3. The self-image is the key to human behavior.
4. Know your goals; If you can't measure it you can't manage it.
5. You find what you look for in life.
6. Look for what you want; not for what you don't want. Accentuate the positive.
7. An ounce of loyalty is worth more than a pound of cleverness.
8. You cannot consistently perform in a manner which is inconsistent with the way you see yourself.
9. Three steps to a healthy self-image:
   1. Make out your own victory list; Compare your actions to your ability
   2. Determine to live until you are dead; Happy successful people grow throughout life.
   3. Focus your attention on those you are responsible to and for; Be sincerely interested in others.
10. Persons with a high level of self-esteem feel productive.
11. The greatest enemy of excellence is good.
12. One learns people through the heart, not through the eyes or intellect.